El Jadida, known in Arabic as “الجديدة”, is one of Morocco’s most peaceful and charming coastal cities. Located about 100 km south of Casablanca, this seaside town offers a perfect mix of history, culture, and relaxation.
Unlike the big and busy cities, El Jadida has a calm rhythm — blue waves, sandy beaches, and a friendly community that welcomes visitors with warmth. The city’s heart lies in its Portuguese fortifications, which make it both a historical treasure and a relaxing getaway.
Whether you’re walking along the beach, exploring the old city walls, or enjoying fresh seafood, El Jadida Morocco gives travelers a taste of the country’s coastal magic.
History and Heritage
El Jadida’s story began in the early 16th century when the Portuguese built a fortified city here called Mazagan. They designed strong stone walls, watchtowers, and a unique system of underground cisterns to collect water — a masterpiece of old architecture that still impresses visitors today.
In 1769, the city was reclaimed by Moroccans and renamed El Jadida, meaning “The New.” Since then, it has blended Portuguese heritage with Moroccan identity, creating a fascinating mix of cultures, designs, and traditions.
Today, the Portuguese City of Mazagan is a UNESCO World Heritage Site, attracting travelers from all over the world to see its beautiful architecture and peaceful atmosphere.
The Portuguese Cistern
One of the most famous landmarks in El Jadida is the Portuguese Cistern. Hidden under the ground, this mysterious space was used centuries ago to store water for the fortress.
What makes it special is the way sunlight shines through the roof’s opening and reflects on the water — creating magical patterns on the stone walls. Many visitors say it feels like stepping into a dream or an old movie
The Medina and City Walls
The Old Medina of El Jadida is small but full of character. You can walk along the ramparts, visit the old church, and admire the sea views from the bastions.
Inside the narrow streets, you’ll find small shops selling crafts, souvenirs, and handmade jewelry. The medina’s calm vibe makes it one of the most relaxing old towns in Morocco — perfect for slow walks and quiet exploration.
The Beaches
El Jadida is blessed with some of the best beaches on Morocco’s Atlantic coast. The long sandy coast stretches for kilometers, offering space for swimming, surfing, and sunbathing.
The main beach, Deauville Plage, is close to the city center and perfect for families. A little further south, Sidi Bouzid Beach is famous for its clear waves and surf culture — a favorite spot for locals and tourists.
During summer, the city comes alive with visitors enjoying the sea breeze, camel rides on the sand, and beach cafés serving mint tea and grilled fish.
Food and Local Flavors
Being a coastal city, El Jadida is heaven for seafood lovers. You’ll find freshly caught sardines, shrimp, squid, and fish tagine cooked the Moroccan way — with olive oil, garlic, and spices.
Local restaurants near the port and the beach serve delicious dishes with an ocean view. Don’t forget to try briouates with seafood, seafood pastilla, and of course, the classic Moroccan mint tea after your meal.
The Corniche and Modern El Jadida
The Corniche of El Jadida is the city’s lively seaside promenade. It’s where locals and tourists walk in the evening, enjoying the cool breeze, street snacks, and sea views.
Modern El Jadida also has cozy cafés, small art galleries, and modern hotels that offer comfort without losing the city’s relaxed charm.
Even with development, El Jadida has managed to stay authentic and peaceful, making it ideal for both a weekend getaway and a longer vacation.
Nearby Attractions
If you have time to explore around El Jadida, there are many great spots nearby:
- Sidi Bouzid: A lively seaside resort with surf schools and cafés.
- Azemmour: A small historic town just 20 minutes away, famous for its colorful medina and art murals.
- Oualidia: A peaceful lagoon town known for its oyster farms and beautiful beaches — perfect for a one-day trip.
Each of these places shows a different side of Morocco’s Atlantic coast — quiet, natural, and full of charm.
Festivals and Culture
El Jadida hosts several cultural events throughout the year, including:
- The Moussem of Moulay Abdellah Amghar, a traditional festival combining music, horse shows (fantasia), and local food.
- The Jawhara Festival, which brings concerts, art, and theater to the city every summer.
These events highlight the region’s rich traditions and love for music and community.
NB
El Jadida Morocco is a city that perfectly balances history, sea, and simplicity. Its Portuguese heritage, golden beaches, and warm people make it one of the most beautiful coastal destinations in the country.
Whether you’re exploring the old fortress, relaxing by the Atlantic Ocean, or enjoying fresh seafood with friends, El Jadida offers a calm and authentic Moroccan experience.
It’s not just a stop between Casablanca and Essaouira — it’s a destination full of stories, smiles, and sea breeze.